Generally in one of these trailer the tell us the title, perhaps a website where we can find more information, a release date or something to do with the release such as “coming soon” or “coming next summer” and then the companies and actors involved.
This is an example of the upcoming Batman film's website: http://www.thedarkknightrises.com/ 
The actors may also attract a bigger audience because if they are huge stars like “Brad Pitt” or “Tom Cruise” then fans of the actor will definitely want to see the film, so the huge star’s names tend to be made quite big on the trailer and posters, etc. This is so they stand out more and we remember the film, sometimes their name can even be as big if not bigger than the actual title of the film.
The companies are important because if they are a big company such as “Warner Bros” or “21st Century Fox” will might know previous films that they’ve done, this also suggest that this I perhaps a big budget film is a famous company has taken their time to shoot it.
The actors may also attract a bigger audience because if they are huge stars like “Brad Pitt” or “Tom Cruise” then fans of the actor will definitely want to see the film, so the huge star’s names tend to be made quite big on the trailer and posters, etc. This is so they stand out more and we remember the film, sometimes their name can even be as big if not bigger than the actual title of the film.
The trailer tends to include important clips from the film, for example, if it is a big action films then it might show big explosions and high speed car chases on the trailer to grab the audience’s attention. It also tends to have a voice over whether that is a narrator or dialogue from the film. There is almost always music too on a trailer; there are very few trailers that don’t include either music or a voice over.
The film trailer has been around for nearly a century and is an important component in marketing in the film industry, as well as a key feature to the movie going experience. The purpose of a film trailer is basically to make you want to see the movie, and there are a number of techniques that are employed in order to tantalize the viewer. They have to be executed within two and a half minutes, which is the limit imposed by cinemas.
Each genre of film has different conventions, this will alter the trailer, for example a horror will have a dark trailer and a comedy might have pop music in the background.
Horror films tend to have darker music, and the film is always dark and shadowy lighting. They have a lot of shadows to create fear of the unknown. Deformities such as rain deforming the outside picture or steam fogging up glass so you can’t see through it are a classic for horrors. The shots tend to be quick and disfigure the villain, they never give a clean shot of whoever is doing the killing, this again creates fear of the unknown because we have no idea what the villain looks like and we don’t know what to expect. Horror films are designed to frighten and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience. Horror films feature a wide range of styles, from the earliest silent Nosferatu classic, to today's CGI monsters and deranged humans. They are often combined with science fiction when the menace or monster is related to a corruption of technology, or when Earth is threatened by aliens. The fantasy and supernatural film genres are not usually synonymous with the horror genre. There are many sub-genres of horror: slasher, teen terror, serial killers, satanic, Dracula, Frankenstein, etc.
This is the trailer for the horror film "The Last House on the Left":
Comedies are very different they tend to be sunny, happy weather with light and upbeat music. The whole point of a comedy is that it puts you in a good mood therefore everything must be upbeat. The comedy genre humorously exaggerates the situation, the language, action, and characters. Comedies observe the deficiencies, foibles, and frustrations of life, providing merriment and a momentary escape from day-to-day life. They usually have happy endings, although the humour may have a serious or pessimistic side. Comedies are light-hearted plots consistently and deliberately designed to amuse and provoke laughter (with one-liners, jokes, etc.) by exaggerating the situation, the language, action, relationships and characters. This section describes various forms of comedy through cinematic history, including slapstick, screwball, spoofs and parodies, romantic comedies, black comedy (dark satirical comedy), and more.
This is the film trailer for the comedy film "Forgetting Sarah Marshall":
Action films usually include high energy, big-budget physical stunts and chases, possibly with rescues, battles, fights, escapes, destructive crises (floods, explosions, natural disasters, fires, etc.), non-stop motion, spectacular rhythm and pacing, and adventurous, often two-dimensional 'good-guy' heroes (or recently, heroines) battling 'bad guys' - all designed for pure audience escapism. Includes the James Bond 'fantasy' spy/espionage series, martial arts films, and so-called 'Blaxploitation' films. A major sub-genre is the disaster film.
This is the film trailer for the Action movie "Die Hard":
Sci-fi films are often quasi-scientific, visionary and imaginative - complete with heroes, aliens, distant planets, impossible quests, improbable settings, fantastic places, great dark and shadowy villains, futuristic technology, unknown and unknowable forces, and extraordinary monsters ('things or creatures from space'), either created by mad scientists or by nuclear havoc. They are sometimes an offshoot of fantasy films, or they share some similarities with action/adventure films. Science fiction often expresses the potential of technology to destroy humankind and easily overlaps with horror films, particularly when technology or alien life forms become malevolent, as in the "Atomic Age" of sci-fi films in the 1950s.
This is the film trailer for the Sci-Fi film "Star Trek":
http://www.youtube.com/watch?v=rROvwAoqLZc
http://www.youtube.com/watch?v=rROvwAoqLZc
For films, trailers give a huge amount of publicity as they can be distributed in cinemas to an audience that obviously already like going to the cinema and then in television. Airing the trailers on television is the most effective because it’s clear in today’s society that everyone has a television, very few households don’t so this seems to be the best way to get through to an audience. Another way of airing the trailers is on the internet, whether it’s in a pop-up or on social networking sites such as Facebook and Twitter. Also Youtube has started being paid to put trailers at the beginning of their videos; this is really effective because it means that anyone that uses Youtube will be exposed to the film.
These days’ media organisations also incorporate horizontal integration when considering their film releases. For example, with the Harry Potter films, along with a trailer they also released video games, more books and toys. This created a colossal fan base and reached even more people because of its wide age range. Some film companies also bring out official soundtracks to the film to create more profit. This was true for the “Twilight Saga” in which a lot of the money was made through soundtracks, books, posters, etc.
There are so many ways to publicise a film whether it’s an advert on the radio, posters or adverts on the internet. But I think it’s safe to say that a good old fashioned trailer will always grab the most attention and it has the most important purpose.
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