Due to the genre of our film, we have decided that our film would be produced by the company "Dimension Films". The studio, famous for producing many major horror films and franchises, such as the "Scream" franchise, "Scary Movie" franchise, and various films in the "Halloween" franchise.
Dimension Films is owned by The Weinstein Company. After the Weinstein Brothers left Miramax, they took with them Dimension films, to continue releasing specific genre films.The company, previously a subsidiary of Miramax, which in itself is a subsidiary of Walt Disney, has built up a solid reputation as a comedy and Horror film company.
For the release of our film, we have decided that the film would be released in multiplexes during summer time, released possibly early summer. Our reasoning for this is that at this our target audience, teenagers and young adults, would not be in education at the time, due to schools, colleges and universities finishing for the summer holidays, meaning that we would have more people coming to see our film. When looking at previous Dimension film's releases, most of their films have been released over the summer period and into the winter season, due to those being the peak times of the year that moviegoers will go to the cinema. This time of year is also when most blockbuster films are released.
For the release of the trailer for our film, we feel that our trailer would be shown before similar films, aimed at a similar audience. This would increase both knowledge and interest in the film, and bring in more people from our target audience to see our film. Our trailer would be shown internationally, due to the themes of the trailer and the film being international.
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