We are thinking about altering about original logo and changing it slightly so that it is more suitable for a horror. This is apparent in the Batman film, Batman:The Dark Knight where they change the well known logo of the huge film making company "Warner Bros" to make it darker. The whole film was quite dark, and showed a few very violent scenes, this was quite surprising for a DC comics film which used ot be all about the heroes saving the day and bright costumes, etc. The Dark Knight shows none of this, it is a very dark film, mianly due to the horrific villian, The Joker, who was voted the second best villain ever by IGN Comic books, after X-men's Magneto. Although Batman has always been a dark character even when he was part of the Justice League, Christian Bale shows even more of his negative side by displaying all of his flaws and his love for Rachael Dawes.
In using a slightly alterated logo, Warner Bros manages to substain the eerie atmosphere throughout the trailer, this is also shown in the 'Legendary Pictures' logo and the logo for 'DC Comics'.
The movie poster for Batman: The Dark Knight
This is the original Wanrner Bros Logo for comparison.
The Warner Bros logo in the Batman trailer
The DC comics logo in the Batman trailer
Another technique that is used in these logos are the blue flames in the background, this is in keeping with Warner Bros blue background in their normal logo and does slightly resemble the clouds. The flames give us a sense of danger but the blue tint makes it seem unnatural, perhaps resembling Batman himself. Batman is seen as a light, a symbol of hope for the people of Gotham City. However he is unlike the average superhero is the the sense that he isn't light at all, perhaps why he is known as the 'Dark Knight'.
This concept is also true for the massive blockbuster Harry Potter, the films become darker and darker as the go on and the film logos follow this.
Still from the trailer of Harry Potter and The Deathly Hallows
The Warner Bros logo in the Harry Potter Trailer
We hope to take inspiration from this when designing our own logo, it's a good way of keeping to the genre without changing the identity of the company and losing existing fans of the film company when they watch the trailers and don't realise that it is the same logo and film company.
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